Cross sector value creation
We work for a wide range of client organisations. Spanning, and often cross-polinating, specific domains and sectors. We are specialised in bringing people into the heart of your innovation process, no...
View ArticleQuantitative Validations
Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and target larger scale...
View ArticleExploring new service ventures
STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major...
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The first comprehensive overview of our field
“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been released. The book is intended to be the first comprehensive overview of...
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User Experience Summit in Hong Kong
It’s an exciting time for one of our Reach partners, Apogee, who are shortly going to be hosting the first ever User Experience conference in Hong Kong. This is a great opportunity for anyone wanting...
View ArticleResearch Synthesis and Consolidation
An increasing number of our clients already possess a wealth of disparate research data on the issues they ask us to examine. On a number of recent projects, our work has centred on uncovering,...
View ArticleNo Interdisciplinary Without Disciplines
Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, based on their keynote presentation at the service design conference in Berlin, 2010. The paper discusses...
View ArticleDesign Ethnography: Taking Inspiration from Everyday Life
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to a toolbox STBY edited for the book. Design...
View ArticleService Design Talks Amsterdam
Following on the lively discussions last week on ‘Practices and Principles of Service Design’, where author Qin Han joined in via skype, we are happy to announce the date for the next Service Design...
View ArticleService Design Thinks Utrecht
Don’t forget that on Wednesday 2 February the first Service Design Thinks session of 2011 will take place in Utrecht. Everyone is welcome. The location is Louis Hartlooper Complex. The time is 7pm...
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Service Experience Lab
Immerse yourself in the service experiences of your customers, identify new opportunities for innovation or discuss your service concept ideas with a sample of lead users. In a bespoke one- or two-day...
View ArticleLead User Discovery Research
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the...
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Probe and Diary Studies
Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about their...
View ArticleScenario & Persona Development
Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary to...
View ArticleFrom Field Stories to Strategic Design
Based on their workshop at the service design conference in Paris in October 2012, Bas Raijmakers, Geke van Dijk from STBY and Katherine Gough from Nokia Design wrote a paper for the latest edition of...
View ArticleInnovation Models
In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie...
View ArticleService Design Events
As a member of the Service design community, STBY has been supporting and organizing some interesting events both in London and the Netherlands. Service Design Workout (Netherlands) One of these was...
View ArticleDesign Documentaries Workshop Presentation
At the UX Hong Kong conference 2012, Bas Raijmakers ran a workshop on design documentaries, working with 50 participants to explore some Golden Rules for using film in design research. This workshop...
View ArticleService Design & Multichannel Customer Journeys
At the latest UX Hong Kong conference in February 2012, Geke van Dijk presented a talk on ‘Service Design: Co-production at the moment of thruth‘ and a workshop on ‘Multichannel Customer Journeys:...
View ArticleService Design Workout #3: Service Design for publishers
STBY and the Service Design Network Netherlands are organizing the third “Service Design Work Out” (SDWO) on March 27th in Utrecht. In an interactive session we will explore how Service Design could...
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